Cross-generational cultural development and increasing employer attractiveness

Challenge
As a close partner, we are supporting the family-owned companies Blaser Café and Blaser Trading in the development and implementation of a cultural transformation process under the umbrella of the holding structure. Strategic directions were defined, initiated, and designed across all companies. The focus is on modernizing, maintaining, and further developing a modern corporate culture, as well as positioning the group as an attractive employer. Employees were actively involved from the outset, surveyed qualitatively, and integrated into interdisciplinary project groups.
Methods used
GAP analysis to compare the current situation/initial situation with the defined target vision
Cultural analysis and employee surveys (qualitative)
Coaching interventions for individual and leadership-oriented support of the change and development process
Interdisciplinary project groups
Experience-oriented workshops, training courses
Process
Needs and context analysis through qualitative interviews with individual members of the management team
Development and implementation of management workshops with a focus on collaboration
Conducting an employee audit with a qualitative approach
Development and prioritization of a cross-company strategy
Preparation of effective communication about the upcoming changes and involvement of employees in the process
Strategic initiatives are supported and implemented in project groups (ongoing)
Results
In-depth analysis and reporting through qualitative audit of employees and management
Identification of weaknesses and areas for action, and development of implementable measures
Strengthening of cross-generational collaboration and unification of different values and expectations
Measurement of employer attractiveness from the perspective of employees
Development of a modern career page with an authentic employer promise and attractive benefits
Planning, monitoring, and implementation of project groups