Optimization of employer brand & career page

Challenge 

As part of the relaunch of the Ryser Ingenieure AG website, the career page was constructively analyzed with a focus on working conditions, benefits, and the employer brand. Strengths, weaknesses, and potential for improvement were identified in order to sharpen the company's positioning as an attractive employer. 

The most important findings and recommendations from the analysis were summarized and justified in a report. The results were then discussed with the managing director and used as a basis for further development. 

Methods used 

• Career page analysis 

• Benchmarking & best practices 

• Reporting with recommendations 

• Presentation and interpretation of results   

Process 

1. Desk research and analysis of the current situation 

2. Identification of potential for improvement 

3. Report with recommendations for action 

4. Presentation and constructive discussion 

Results 

• Potential for optimization identified 

• External perspective on blind spots 

• Sharpening the employer value proposition 

• Strengths and weaknesses identified 

• Recommendations for action